In Ford's
latest F-150 commercial, Mike Rowe spends some time talking
leaf spring bolts with one of Ford's suspension engineers. The spot
emphasizes the larger bolts used to secure the F-150's rear leaf springs
to the frame versus comparable, smaller bolts used in Chevrolet,
Dodge, Nissan, and Toyota half-ton pickups.
A leaf spring
is a suspension component made from layered strips of flexible metal
that helps evenly distibute load weight over a wide area of a vehicle's
chassis. On the F-150, like most pickups, there are two
leaf springs - one on each side of the pickup under the bed near the
back wheels. Each leaf spring is attached at two points to the truck's
frame and secured in the middle to the rear axle with
U-shaped bolts. A few pickups, like the Honda Ridgeline and Chevrolet
Avalanche, use car-like coil springs instead of leaf springs to
help manage the rear suspension.
It's the
first time in this recent slate of advertisements that Ford has directly
named its competition while touting a specific F-150 strength.
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