The 2004 F-150 now comes in five flavors, from the basic to the extreme. Here’s a brief rundown of the models and their placement in the pack.

XL

• Entry Level model
• Considered “the workhorse” of the F-Series lineup
• Geared toward the traditional truck buyer who uses it more for everyday work related needs such as hauling and towing
Features:
• Hose-out flooring
• Regular or Super Cab models
• Vinyl or cloth interior fabrics
• 40/20/40 split bench rear seat
• 17-inch wheels standard
• Standard tilt steering column
• Center display

STX

• Sport-oriented model
• Geared toward the younger buyer, such as those who are entering the full-size pickup market for the first time
Features:
• Regular or Super Cab models
• Monochromatic exterior treatment
• 17-inch alloy wheels
• 6.5-foot Styleside or optional Flareside box
• Optional 5.5-foot Styleside box

XLT

• Middle of the road; the most popular model
• The XLT should account for 50% of F-150 business. Buyers will purchase the XLT for versatility; it works as the family carrier or as a weekend warrior work for entertaining; it will appeal to a more affluent buyer
Features:
• Choice of three Styleside box lengths and Flareside configurations
• Optional Silver two-tone paint treatment
• 17-inch alloy wheels
• Premium cloth interior fabric
• Optional captain’s chairs
• Overhead modular rail system and foglamps on 4x4 models
• Super Cab and Super Crew configurations
• Standard power second-row windows (segment first)

FX4

• Image and power model
• Geared toward outdoor enthusiasts and more affluent buyers. The focus is on style and design; more focus on the interior than on typical truck usage
Features:
• Four-wheel drive
• Regular Cab, Super Cab or Super Crew configurations
• 6.5-foot Styleside, 6.5-foot Flareside, 5.5-foot Styleside cab choices
• Optional 18-inch machined cast alloy wheels
• Body-colored bumpers
• Unique grille
• Optional Dark Shadow Gray lower two-tone exterior paint
• “Warm Steel” interior accents
• Optional captain’s chairs with sporty cloth or leather

Lariat

• Total truck luxury and refinement; most upscale model
• Geared toward a more professional buyer, the most affluent; it’s a buyer who wants all the amenities, and uses the truck more for towing, traveling, and everyday driving. The Lariat owner sees the truck as a reward for his achievements
Features:
• Standard 40/20/40 split leather bench front seat
• Optional premium heated dual power leather captain’s chairs
• Flow-through console (with captain’s chairs)
• Woodgrain interior trim items
• Chrome trimmed instrument gauges
• Redundant audio/climate controls on steering wheel
• In-dash message center
• Electronic automatic temperature control
• Power-adjustable memory seats and pedals
• Available beige lower two-tone paint treatment, chrome bumpers, unique grille
• 18-inch bright aluminum wheels
• Optional DVD entertainment system