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The base
version of the 2007 Harley F-150 starts at $36,285 for a 4x2 driveline
or $39,285 for all- wheel-drive. The supercharger adds another $6,500
to the price tag. Throw in the $925 destination charge and a few other
goodies, and I estimate the 4x2 truck I drove cost around $45,000.
That’s non-trivial money, but comparable in price to GMC’s
similarly upscale Sierra Denali and its non-supercharged 403-hp / 417
lb-ft V8. Off-the-line performance and highway passing acceleration felt
comparable to the Denali but we’ll save final judgment until we
can put both trucks together head-to-head.
For the
not so power-hungry Ford fans out there who still want a ride with
lots of show but only standard levels of go, brand new for 2008 is
the Lariat Limited edition F-150.
Only 5,000
Lariat Limiteds will be produced to celebrate the final model year
of the current F-150, before it receives a significant revamp for 2009.
I also drove this twin to the Harley F-150.

The exterior
of the Lariat Limited and Harley pickups are virtually identical, except
instead of ebony black or dark amethyst (purple) paint, you'll
only be able to order the Limited with a “white sand
metallic” finish. There’s also the same raised box-side lettering,
but it spells out Limited instead of Harley-Davidson. The 22-inch wheels
with Pirelli tires are the same on both trucks but the Lariat Limited’s
rims have white painted highlights on the sides of the spokes. The Limited
also comes with polished running boards.
The Limited’s
interior is much brighter and upbeat than the Harley’s
biker-tough insides. Its seats have suppler, perforated two-tone beige
and gray leather that’s more-forgiving to the backside than the
Harley’s thicker skinned seating surfaces.
The gray
and beige hues also extend to the dashboard and center console. Faux
wood surfacing around the HVAC and audio/navigation unit warms up the
interior a bit more than Harley shield logos etched in black plastic.
Each Limited comes with a numbered plaque to identify its numeric sequence
in the special run.

The truck
I drove also came with Ford’s slick new rear-camera
backup assist system, which projects a rear-facing image onto the rearview
mirror when you shift the truck into reverse. Nice, because you don’t
need an optional navi-system installed to use the rear backup camera,
even though this truck had that feature also.
Without
a supercharger, the Lariat Limited is motivated by the F-150’s
standard 300-hp / 365 lb-ft 5.4-liter V8. It drove almost identically
to the 2007 Ford F-150 King Ranch pickup I had a few months back, but
the 22-inch wheels give a ride that I think is better than the optional
20’s
on the KR.
And speaking
of the expensive King Ranch, Ford hasn't
announced pricing for the Lariat Limited yet, but I'm estimating
its base price will fall somewhere in the mid 30s. Call it a King Ranch
for those with a McMansion budget.

Lariat Limited
production starts in August.
As we neared
Detroit, about 75-miles outside the city, our two-truck Harley-Davidson
/ Lariat Limited convoy was joined by some teenagers in a late-model
customized F-150, with an aftermarket twin-nostril hood and polished
dubs. Clearly they were some young truck aficionados. It’s
hard to tell which rig they must have liked more, because they took turns
following each vehicle closely to get a good look and stayed right
next to us for the next 50-miles.
Whether
it’s NASCAR, Harley-Davidson pickups,
or limited edition haulers, Ford knows how to reach out and grab the
attention of buyers of all ages at the race track and on the highway
with trucks for just about any pickup enthusiast.

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